![]() This means you can learn which ads do the best job of driving these in-app purchases, and make adjustments to your campaigns based on this information. #LINKING SWINSIAN TO GOOGLE PLAY HOW TO#If you're a Google Play developer, see how to link to Google Ads from a Google Play Developer account.įor apps that use in-app billing, you can also use conversion tracking to automatically track when someone who’s clicked one of your ads makes a purchase in your Android app, without needing to add conversion tracking code to your app. You get all the power of a remarketing list - being able to show mobile app engagement ads to users of your app - without having to setup a remarketing tag. ![]() These lists will appear in the Shared library of the Google Ads account. When you link to a Google Play developer account, you'll get access to automatically generated remarketing lists for the apps published by the Play developer account. For instructions on linking the two accounts and managing the links, read Link Google Play and Google Ads accounts. This article explains how linking Google Play and Google Ads works. You’ll also be able to track when someone who’s clicked on one of your ads makes an in-app purchase in your app. You’ll be able to use advanced targeting techniques based on who already has the app and who still needs to download it - which can make your ads even more effective. ![]() Want to make it even easier to show your app promotion ads to the right people? Start by linking your Google Ads account to the Google Play Developer account for your app. ![]()
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